Inspired by all elements of art and design, Araks creates her collections with one purpose in mind: to make women feel beautiful. Her genuine love of color and texture can be seen in both her Ready-to Wear and lingerie collections, where each piece evokes the discovery of the unexpected through intimate details and ethereal lightness.
Graduating from Parsons School of Design, Araks supplemented her education and Central Saint Martins School in London where she developed her skills in all areas of visual art. An internship at Marc Jacobs showed her the beauty and refinement that design entails, resulting in a lifelong creative obsession with subtle detail. Her experience on the design team at J. Crew broadened her understanding of color palattes, fabrication, inspiration and direction research which continue to influence her work today.