JOURNAL

Behind the Scenes

The 2017 Swim Lookbook Shoot

Shooting the swim lookbook is one of our most favorite projects of the year. We love creating this book because it’s all about collaboration. Every year we work with a great team ~ a photographer, art director, stylist, and a hair & makeup artist to create beautiful images that speak to the Spring swim collection. This year we shot at Minnewaska State Park, just north of New York City. Here are a few shots taken from behind the scenes...

Man holding up images of lingerie on paper.

Our Creative Director, Tony Yumul, with the shot list.

Photographer setting up a photo shoot of a woman in a red and purple bathing suit.

Photographer, Matthew Kristall, with his assistants throwing some shade for the photo.

Elmar One Piece Poppy Rosso

Photographers setting up a photo shoot of a woman in a black swimsuit.

Melika One Piece Black

Photographers setting up a photoshoot of a woman in a striped bathing suit and cover up.

Emeline One Piece & Margot Cover-up

Jireh One Piece Bali

Woman in a black and white striped bikini holding onto a tree branch.

Joy Bikini Top & Millie Bikini Bottom in Midnight Stripe

Side back view of a woman in a red and white striped bathing suit looking over a rock.

Mena One Piece

Two photographers in hats editing a photo of a woman in a red bikini top.

Elias Bikini Top Poppy

Woman in a jean jacket fixing a camera in the woods.

Reflection of a side view of a woman in a black bikini top.

Maya Bikini Top & Matilda Bikini Botton in Black

Seasonal Editorial

The spring collection photographed by Annie Powers. Featuring Charlotte O'Donnell

Seasonal Shapes & Colors

Photographed by Chloe Horseman, featuring Sasha Frolova

Al Fresco Odyssey

Embark on a sartorial summer journey with Gwen Lu as she dons the new Modern Swim collection amid the breathtaking beauty of Leros Greece. Captured by friend and photographer Nicholas Prakas.

Embark on a sartorial summer journey with Gwen Lu as...