BEAUTIFULLY NATURAL

BEAUTIFULLY NATURAL

Araks

I began out of a longing to follow my instincts to make finer things and bring them to life through my obsession with color and detail. Everything I make is intended to let women feel at ease and naturally beautiful—to give them something that enhances, not distracts. I think of my designs as everyday luxuries. Putting on anything that has been thoughtfully made is a small, caring way to do something purely for yourself. I hope you feel that way too.

Araks

Beautifully Natural Swim

The Closest Layers

We start with the woman and everything follows—sleepwear, swimwear, and resortwear. Each addition is a natural progression that reflects her life and needs. We design collections meant to work interchangeably with pieces from the past or those yet to come. There is a flow and timelessness to everything we do.

Beautifully Natural Lingerie

Everything we make is an expression of a desire to feel beautiful for yourself, a luxurious secret. We don’t make a distinction between “everyday lingerie” and “occasion lingerie”—to us, it’s all special.