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Woman in Pink Bra

Beautifully Natural

Get to know us.

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Woman lying in bed in underwear

I created what I wanted to wear, cotton underwear in unexpected colors that made me feel beautiful and natural. I wanted to make dressing more effortless.

—Araks Yeramyan
Woman at table

Color By Araks

Creating your new favorite hues.

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Modest underpinnings rendered in exquisite colors.

~T Magazine, The New York Times.

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Woman in yellow swimsuit on beach

Take Care

Looking after ourselves, our workspaces and the planet is a way of life

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Woman in pink underwear with flower

Lingerie On Film

An unconventional approach to storytelling.